News & Events

How do I set up Facebook Video
Want to set up Facebook Video before it gets publically released? It's simple!
Steph does her work experience at I.D. with sign language!
Using her graphic design and character design skills, Stephanie made a massive impact on all of us.
How Much Data Will Humans Create & Store This Year?
If you’ve spent any amount time watching your Facebook or Twitter feed stream by, it should be obvious that the world is creating a lot of data.
6 Secrets to Brochures that Actually Sell
Too many sales brochures are a waste of time. They focus on the company, not the customer. That might make the staff feel all warm and fuzzy, but it won’t push any customer buttons.
How to stop Google Analytics Automatic Scheduled Reports
Google analytics automated scheduled email option has been extremely useful as you get daily or weekly reports in your email and do not have to log into Google Analytics.
Facebook’s Valuation Approaching $100 Billion [REPORT]
Facebook’s business is growing faster than the company had predicted a few months ago, leading to speculation that its IPO could be in the $100 billion range, according to a report.
Big Data: How New Technology Is Helping Marketers Create Better Consumer Experiences
In this era of constant connectivity and tracking, we are creating huge amounts of data every second. Just like consumers, marketers are facing information overload.
Facebook Takes 31.2% of the U.S. Ad Display Market [REPORT]
Facebook now claims nearly a third of all U.S. display advertising impressions with 346.4 billion in the first quarter, more than double what it garnered in the comparable quarter in 2010, according to a new report.
How Converse Became the Biggest Little Sneaker Brand on Facebook
Converse doesn’t have a huge advertising budget, but, judging by its social media fan base, it doesn’t seem to need one
The PR Pro’s Guide to Facebook
Facebook is about sharing. We share updates that reveal little pieces of our lives, and we check out our friends’ updates to share in little pieces of their lives.
HOW TO: Ask For an Online Recommendation
Whether it’s for a job or our own freelance work, getting a recommendation from someone is valuable and can help you nab a gig.
HOW TO: Get Your Employees On Board With Your Social Media Policy
As more businesses become social and move past the initial excitement of adoption, they need to tackle the nitty gritty of executing a social media strategy.
The Internet – How far has it come? How far will it go?
Friends, apparently we have moved the retail goal posts on Gerry Harvey and his “old school” retail mates, and he does NOT like it!
Apple Opens Up iAd Creation to the Masses
In an indication that the company will no longer be so tight-fisted about control of its iAd creation, Apple today rolled out iAd Producer, a free desktop app that lets third parties make iAds.
5 Predictions for Small Business in 2011
Over the course of 2010, Mashable has offered quite a few small business resources, ranging from tips on social media and marketing to resources for web design and development.
Why Your Smartphone Will Replace Your Wallet
The day when near field communication (NFC) will help replace plastic credit cards, coupons and loyalty program cards with a wave of a phone at a payment terminal has been long anticipated.
Facebook Brings Facial Recognition to Photo Tagging
Automatically suggests who users should tag in photos based on facial recognition technology.
Google changes SEO game once again with home page screenshot previews
Online businesses are being warned to prepare to change their SEO strategies yet again, with Google launching another update for its search results page which allows users to view a quick preview screenshot of every listed site.
[id] Digital Super Heroes on Australian Infront
Within 3 days online, we have attracted Australian Infront with a homepage listing!
Twitter Launching Official Tweet Buttons This Week
Twitter is launching an official Tweet Button for sharing articles on websites and counting how many times a URL has been shared, according to documents
Inspiring Photography from in and around Melbourne
Take a peek at some amazing photography from Michael Blamey

Calvin Klein Jeans Replaces Racy Billboards with QR Codes

This past weekend, Calvin Klein Jeans replaced three of its billboards — two in downtown New York and one on Sunset Boulevard in LA — not with another racy montage of scantily clad models, but with a bright red QR code under the words “Get It Uncensored.”

Passersby can use their smartphones to snap a picture, which will pull up an exclusive, 40-second commercial featuring models Lara Stone, “A.J.,” Sid Ellisdon, Grayson Vaughan and Eric Anderson. After the spot plays, viewers can then share the code with their Facebook (Facebook) and Twitter (Twitter) networks. The billboard marks the official premiere of Calvin Klein Jeans’s Fall 2010 advertising campaign. Previous campaigns have debuted on more traditional venues, the company explained, such as broadcast and dedicated online sites.

QR codes are increasingly appearing in advertisements as a way to increase engagement with consumers. Although already common in Japan (where they were originally invented), they do not appear in many advertisements — much less take up an entire billboard. Most U.S. citizens still do not own smartphones, and even those that do don’t necessarily know what a QR code is or have the necessary scanning software to read it.

The billboards are clearly a test run for Calvin Klein Jeans, given that they will be up for only a little more than a week. If the videos get enough views, however, we can expect similar billboards in the future — both from Calvin Klein Jeans and from other brands. It’s often difficult to measure engagement with billboards, and QR codes help advertisers better measure their impact.

What do you think of the billboard? Have you ever scanned a QR code in an advertisement?

Source: http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/