Back 2 Body

Corporate Branding

Solution Outline

Preggi Bellies classes also offer a graduated post natal workout for women who are returning after delivery. Back to Body is a new class that allows women to progress to a high intensity calorie burning workout that reshapes, tones and strengthens muscles while assisting in weight loss and improving cardiovascular fitness.

Back to Body takes into account the physical changes surrounding pregnancy and delivery, as well the needs of today’s women to lose weight and get back into shape.

Once the Preggi Bellies branding was completed, Preggi Bellies enlisted [id] to assist with a new logo for the 2nd part of their business - Back 2 Body.

The brief was simple. To encourage those who have recently gone through their preggi bellies regime and had a baby to get their body back quickly with effective body shaping exercises. The logo needed to show this with a similar treatment to the new preggi bellies as well as distingish itself from the methods of preggi bellies.

The linear shapes, colours and fonts were maintained however with visual clues of changing from a pregnant shape to a fit shape are there.