Myotherapy First

Myotheraphy Service Website

Solution Outline

Brief

With all start-up businesses, capital is spent on the necessities in order to run the business (equipment, space, employees, processes, paint etc). What most businesses forget to invest in the image of the business and what it is telling the target market.

With Myotherapy First, the initial brand was created in Microsoft Word and Excel to save money whilst the colours of the brand were different is most collateral.

Myotherapy approached Intense Design to breathe new life into the brand. To create a powerful yet simple brand that would sit infront of an established professional business that both existing clients and potential clients would appreciate and adapt to.

Response

Maintaining the colour profile (white for purity and friendliness, red for pain and alertness, bold grey for professionalism and strength), and through a concept strategy session, the egg was chosen to represent the business.

The egg is a symbol of life, birth, and growth - a hard shell that protects the unborn inside.

Myotherapy First does just that - protects and rejuvenates the body through various stages of life - especially pre and post-natal. The curved line underneath the egg is to represent care - a helping hand through innovative, researched and educated practice.

The typeface is curvy like the body, however smart and reassuring - making the Myotherapy First brand engaging, prominent and dominating.