Flair Industries

Suit Showcase Website

Solution Outline

All four brands under the Flair Industries banner are distinct, innovative, are aimed at different market segments and have all been through an exciting regeneration stage over the past few years.

Flair Industries suits are made predominantly from Australian merino wool. The fabric designs are ranged specifically for our market and woven to guarantee comfort, performance and durability, as well as follow trends in colour and texture. The viscose blend lining also provides the wearer with breathability and comfort.

The Flair brand continues to remain a powerful name in men's suiting. It appeals to a broad target market and is for the man who is fashion aware but not a slave to fashion. The brand is recognised as a fashionable but mainstream label at an affordable price.

F2 is a fashionable men's suiting brand, appealing to the urban male who likes to be on trend and has a 'young' mindset. He wants to look professional for business and also edgy and slick for himself and his peers. He wants to feel as stylish and comfortable in his work wear as he does in his weekend wear.

Quality is important to him and he is prepared to pay for it. The F2 guy is quirky; he is an individual, who likes to think of himself as one of a kind.

Contemporary in design, it attracts a customer who wants fashion at a medium price.

Matrix originated 21 years ago as a line to reflect the ever-changing urban fads. The label has evolved from the tight fitting narrow lapels of the early 80's urban punk to the big-shouldered double-breasted power dresser of the early 90's. Into the 00's and beyond - incessantly evolving to reflect the latest fashion. The brand is targeted at the 18 - 34 year old who are skilled, intelligent young and professional. They're opinionated, self-confidant, and fast paced. Image conscious and conscious of the latest looks and trends at an affordable entry level.

Their Journey

Proudly Australian owned, Flair Industries vision is to remain one of Australia's leading apparel companies. Our focus and commitment will see us at the forefront of the industry well into the future.

We travel twice a year to Europe's leading fashion capitals for inspiration. We deal direct with the world's best mills for trends in colour, texture and fabric construction.

Our local design team put together ranges seasonally that reflect current trends, incorporating changes not only in the fit, but also the shapes of our garments.

Their Mission

Flair Industries and its brands will be differentiated, authentic and desirable. This is made possible by combining our traditional values of quality, value and integrity with innovative design and relevancy produced in a stimulating and creative environment.