Ascott Sales Integration

Email Newsletter (EDM)

Solution Outline

Every quarter of the year, Ascott Sales Integration provides their potential and existing ciients with a free EDM (Electronic Direct Mailer) that showcases recently complete projects, news articles of interest and ooportunities of enlisting Ascott Sales as a means to quickly set up sales teams and nurse contractors.

The EDM was designed to allow clients to identify it is Ascott Sales Integration brand however with a twist. We introduced a soft and relaxing brown to the purple and white colours in the existing brand. Over time, clients will start to understand that brown represents Ascott Sales news and views.

With the [id] brand department handling the broadcasting and reporting of each campaign sent, Ascott Sales Integration can also understand how many people have opened the email, clicked on a link, which email client they were using it, when they opened it and how many times.

This information is then used to contact individual clients directly and request service through the understanding of links they have clicked and what they were interested in.